NATURAL LIGHT:
Lighting is perhaps the MOST important contributor to a great photo – look for natural light coming from one direction.
You will want a decent amount of flattering highlights, (but not direct sun) and a good amount of shadow (without being too dark), to give your subject dimension and make it pop.
INDOOR LIGHTING:
Avoid overhead indoor lighting, as this will give your photo an unnatural colour cast, as well as making the image look flat.
FLASH:
Using the flash on your phone or camera can bleach out the foreground, and create harsh shadows behind your subject.
So unless that’s the look you’re going for… I personally would avoid it.
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