Images showing off how you work behind the scenes allows potential customers to get to know you better.
Telling your story can be broken down into explaining:
– Who you are…
– What you do
– Who you do it for
– WHY you do it
– What value you provide for your customer
Don’t be afraid to get personal. Are you a mum or dad? What do you love?
Include more than just your job title – how do you provide a solution to other people’s wants, needs, or problems, and what do you love about it?
How do you set yourself apart from everyone else offering a similar service? How do you keep your client’s engaged throughout the whole process?
Think about what your ideal client loves, and make that connection!
Images can tell your story by including your workspace, creative tools, casual product photos and lifestyle photos of you “in action”, even if it’s behind your computer!
These photos compliment the natural headshots to better connect on a personal level.
The more people understand what goes into the end product or service, the more likely they are to become a paying customer.
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